Odoo CRM Comparison White Paper
Salesforce, Zoho CRM, SugarCRM, Pipedrive & Odoo
Introduction
Introducing CRM offers available today
Today’s CRM market offers a significant number of solutions and software alternatives. Some fit larger enterprises (which typically require on-premise hosting) while others apply more to the needs of SME’s (commonly utilizing a cloud-hosted solution).
When it comes to CRM solutions, providers must adapt their product to fit a constantly changing business landscape. For example, more and more CRM solutions are now becoming available for mobile. This is a crucial advantage for modern companies and brings versatility to their CRM usage. Being able to maintain your customer relationships directly from your phone or tablet changes the way you operate and manage your sales activities.
Customer expectations are changing regarding CRM functionalities and best practices. Modern businesses need more than just the ability to manage their contacts; a CRM has to offer other features such as efficient communication tools, emailing, phone or chat integration, being social, and most importantly, having a great user interface for your salespeople to be productive.
Features Comparison
In order to offer a fair comparison of the top CRM solutions, we have compiled a table of the most important features a CRM should offer. These are organized into five categories: Customer Relationship Management, Sales, Marketing, Reporting, and Productivity & Usability.
These categories encompass nearly everything a company might need in order to manage and further develop its customer relationships and sales pipeline. In this comparison, we have also included a comprehensive list of the pricing conditions for each solution.
Introduction to CRM Software
Salesforce
Founded in 1999 by a former Oracle Executive, Salesforce is the #1 selling CRM software and enterprise
ecosystem. The Salesforce CRM platform, called Sales Cloud, is a SaaS offer which allows your sales teams
multiple cloud-based solutions that will help them to locate leads and close more deals. There are 3 free
major upgrades every year.
SELL SMARTER AND FASTER WITH THE WORLD’S #1 CRM.
The only free version of Salesforce is the “Developer Edition” which is limited in terms of data and number of users. Salesforce also provides 10 donated subscriptions and deep discounts to Nonprofit Organizations and higher education institutions.
Salesforce business solutions include Sales Cloud, Service Cloud, Marketing Cloud, Community Cloud, Wave Analytics, App Cloud, and IoT Cloud. Four
different pricing models and editions are available:
SalesforceIQ CRM Starter, Professional, Enterprise and Unlimited (all are billed monthly). For this comparison, we will select Salesforce Enterprise
19,000 employees
30+ offices across the globe
150,000+ customers founded in 1999
Odoo Online
Odoo is an open source software that is available in three editions, of which two are local and one is hosted in the cloud. More than 360 apps are available thanks to the multiple developments made by Odoo S.A. and its community. Some of these apps are officially validated by Odoo, whereas others are developed by the community and dedicated to specific versions for specific needs.
“ GROW YOUR BUSINESS ”
For this comparison we’ll choose the application Odoo CRM in the cloud-hosted version, Odoo Online. The unique feature of this offer is that it’s completely customizable. There are more than 30 apps that cover the vast majority of business cases. These apps are all connected to the same database on Odoo’s servers, linking your company’s sales pipeline to the rest of your business
operations.
2+ million users
120+ countries
1,500 developers
730 partners
Kaynak: https://odoocdn.com/openerp_website/static/src/pdf/crm_comparison.pdf